The Valley Café

The Valley is a café and social space in Lebanon’s Bekaa Valley, built around ideas of community, creativity and local culture.

The visual identity draws from the café’s focus on sustainability and regeneration, using broken vases and watering cans as recurring references to growth, renewal and transformation. These elements shape a visual world that feels rooted in the surrounding landscape while giving the project a distinctive and playful character.

Art Direction, Logo Design, Visual Identity, Illustration